Amaze Holdings Goes for Gold: $155M LOI Snaps Up BullionFX's Alchemy 🪙

Amaze Holdings, Inc. (NYSE American: AMZE) said Monday it has signed a binding Letter of Intent to acquire the assets of BullionFX, including its core platform Alchemy, in a stock deal valued at approximately $155 million. The BullionFX Assets cover the technology, infrastructure and intellectual property behind a blockchain financial ecosystem built around auditable physical gold. If completed, the acquisition would mark Amaze's strategic expansion beyond creator commerce and into gold-backed digital-asset infrastructure.

The New York Stock Exchange American–listed company framed the timing around a broad resurgence in cryptocurrency markets, rapid growth in stablecoin volume, renewed institutional engagement with digital assets, and continued strength in gold as a long-established store of value. Adjusted stablecoin transaction volume hit $1.79 trillion in June 2026, up 125% year on year, according to Visa Onchain Analytics (Allium). "Crypto's renewed momentum and gold's enduring role as a store of value have opened a rare window for infrastructure built on both," said Joel Krutz, Interim Chief Executive Officer of Amaze. "Alchemy is a full-stack, gold-backed financial ecosystem, and we believe bringing it into the public markets can create meaningful long-term value for our stockholders."

Under the terms described, the acquired ecosystem would give Amaze technology supporting decentralized finance protocols in which every unit of digital value is tied to physical gold held by independent custodians. The platform's architecture includes lending and borrowing protocols, yield products, cross-chain interoperability, and an Ethereum-based Layer 2 network designed to link traditional and decentralized finance while serving the rapidly growing market of gold- and USD-backed stablecoins. Following closing, Amaze said it intends to prioritize activation of the self-custody retail wallet and yield engines and, as an initial institutional application, to pursue a listed Stable Asset Treasury (SAT) vehicle for gold and USD, subject to applicable regulatory approvals.

BullionFX leadership highlighted the convergence of traditional and on-chain finance as the rationale for the deal. "We have seen traditional financial markets adopt blockchain, and more recently stablecoins, as a direct result of retail users seeking more control, custody, and transferability of their own assets," the BullionFX team said. "We believe traditional finance will increasingly bridge with decentralized finance to extract the ideal attributes of both industries. Alchemy is well-positioned to compete in bringing to market a range of bridged traditional and decentralized financial products to introduce innovative financial offerings on a retail, institutional and blockchain basis." The transaction remains subject to definitive documentation and customary closing conditions.