From lizard cults to privacy hotels: the week crypto couldn't sit still

1win, the Curaçao-headquartered crypto entertainment platform, opened applications for its new X.com Ambassador Program on July 23, 2026, inviting content creators to join a global network that already includes football player Luis Suárez, rapper Tyga, mixed martial artist Jon Jones, and UFC fighter Gable Steveson. The program offers three creator tracks and runs coordination through a dedicated Discord server, with selected ambassadors receiving campaign updates, creative guidance, and direct communication with the 1win team. Founded in 2016, 1win operates across Asia, Latin America, and Africa and welcomed rapper Tyga and UFC fighter Ilia Topuria into its VIP community in 2026.

In a separate deal announced July 22, 2026, NFT project Unserious acquired Creepz, the 10,000-supply lizard-themed collection from the 2021–22 cycle, with backing from entrepreneur and investor Adam Weitsman and continued involvement from the original founders. The transaction also brings Psychrome, the original creative mind behind the Creepz lore, back to lead IP development for the brand.

Also on July 22, 2026, privacy-first travel platform Flyfi launched at flyfi.io, offering bookings for more than 300,000 premium hotels worldwide payable in over 30 cryptocurrencies, including $BTC, $ETH, and major stablecoins. The Dubai-based agency is debuting with dedicated hotel packages for Token2049 in Singapore and Devcon 8 in Mumbai, allowing attendees to reserve and pay for accommodation directly from a crypto wallet.

The Solana-based memecoin $BONK was separately referenced in a July 21, 2026 release distributed via Chainwire from New York, with further details outlined in the original announcement.