Binance Dangles $800K in XRP Bait for RLUSD Holders 🎣

Binance said on July 15 it will distribute $800,000 in XRP to eligible Ripple USD (RLUSD) holders over a roughly one-month window, according to an official announcement. The campaign runs from July 17 to August 14 and is structured around weekly distributions every Friday until the end date.

To qualify, users must hold at least 0.01 RLUSD across Binance Earn, Margin and Futures Accounts during the campaign period and maintain $500 or more in average daily trading volume on Margin or Futures pairs. Binance specified that holdings and trading activity will be assessed during the promotional window, with rewards credited to eligible participants on the scheduled Fridays.

The promotion ties the world's largest crypto exchange more closely to Ripple's dollar-pegged stablecoin, which launched late last year and remains a relatively small entrant in the stablecoin market. RLUSD has been integrated across several trading and lending products on the Binance platform since its debut.

The airdrop mechanism mirrors previous incentive campaigns Binance has used to bootstrap liquidity for newly listed assets, distributing token rewards to users who commit capital and generate trading volume. In this case, the rewards will be paid in XRP rather than in RLUSD itself, layering an additional XRP demand vector on top of the stablecoin-holding requirement.

Binance did not disclose a per-user cap or the exact conversion rate used to calculate XRP rewards from the $800,000 pool. The exchange said further terms and eligibility details are available in its official announcement page, where users can review the full conditions before the campaign begins on July 17.