Strive CEO Will Hold $BTC at One Cent, Apparently Thinks Satoshi Is Sentimental 🪙

Matt Cole, CEO of Bitcoin acquisition firm Strive (Nasdaq: ASST), said the company will not sell any of its Bitcoin even if the price dropped to one cent, according to a recent interview with Cointelegraph. Cole pointed to Strive's debt-free balance sheet and said none of the company's Bitcoin is leveraged or pledged as collateral, which removes any risk of forced liquidation. "The price could drop to one cent and remain there for 18 months, and we would still not need to sell a single Bitcoin," Cole stated. The comments frame Strive's treasury as a long-duration $BTC reserve rather than a position that needs to be actively managed around price swings. Strive's Nasdaq listing means the strategy is disclosed in public filings and visible to all shareholders. Other public companies that have held Bitcoin have previously faced margin calls and liquidation pressure during downturns, a contrast Cole used to underscore the company's unleveraged structure. Cole's remarks position Strive alongside a small set of institutional holders that treat Bitcoin as a permanent reserve asset rather than a tradable balance-sheet item.