Cardone Loads 2,700 BTC While Saylor's Strategy Opens the Sell Tap 🪙

Grant Cardone's Cardone Capital expanded its Bitcoin position to roughly 2,700 BTC during the recent market pullback, acquiring at an average price near $59,000 and bringing the stake to about $159 million, according to a post by the founder on X. No public filing independently confirms the holding, but the size would place Cardone Capital 30th on BitcoinTreasuries.net's corporate ranking, just behind The Smarter Web Company plc. The accumulation came while $BTC traded near the lower end of its range, having shed 19.27% over the past 30 days and 31.96% year to date.

The buying stands in contrast to moves at Michael Saylor's Strategy, the largest corporate Bitcoin holder with 847,363 BTC worth about $50 billion, which has restructured its treasury under a new capital framework. The Digital Credit Capital Framework authorizes Strategy to sell up to $1.25 billion of $BTC, the company's first formal plan to monetize its holding, with proceeds funding preferred dividends, interest payments, and repurchases of preferred securities and common stock. The same framework raised the dividend rate on the company's STRC preferred stock to 12%.

The shift follows Strategy's first-ever Bitcoin sale on June 1, a disposal of roughly $2.5 million that rattled markets less for its size than for ending Saylor's long-standing pledge never to sell. $BTC has struggled to reclaim higher ground since, trading around the $60,000 region. The selling extends well beyond Strategy, with U.S. spot Bitcoin ETFs and retail holders driving the trend; according to SoSoValue, spot Bitcoin ETFs recorded roughly $4.06 billion in net outflows in June, the largest monthly redemption since the funds launched in January 2024, surpassing the prior record of $3.56 billion set in February 2025, with BlackRock's IBIT accounting for the bulk of the exits and leaving Bitcoin on track for a third consecutive quarterly loss after a 22% decline in the first half of the year.