Strive CEO pitches $3T digital credit fantasy, Saylor nods approvingly 🧾

Strive CEO Matt Cole said the market for "digital credit" could expand to $3 trillion, a figure that would eclipse spot Bitcoin ETFs, in remarks made during a Bloomberg Crypto interview. Cole framed perpetual preferred stocks issued by Bitcoin treasury companies — including SATA and STRC from Strive and Strategy — as instruments representing a slice of the roughly $300 trillion global credit market. He argued that capturing just 1% of that total would equate to a $3 trillion opportunity and, in his view, push the price of Bitcoin to $1 million.

Cole said he expects demand from income-focused investors to drive the creation of additional digital credit products beyond SATA and STRC, adding that spot Bitcoin ETFs will also continue to expand. Strategy Executive Chairman Michael Saylor separately described STRC as "income for investors who believe in Bitcoin," framing the perpetual preferred structure as a yield-oriented exposure to the asset.

The two instruments are currently trading below par. SATA was priced at $96.15 in premarket trading, with both STRC and SATA experiencing low cash reserves and elevated volatility. The products are issued by Strategy (MSTR) and Strive (ASST), both of which hold Bitcoin on their corporate balance sheets.